1. We name it Beard.
2.Something sneaky we might consider is naming the magazine three words of the acronym, ART.
- Option 2a:The magazine would be printed with the full, three-word name and, perhaps eventually, be referred to as ART or ART magazine by peeps. This, however, would avoid copyright issues (I think Artnet owns the name) and still allow us the pretense we are so apt at demonstrating.
- Option 2b:Expanding on 2a, the name of the magazine changes each publication, but the acronym ART is still suggested.
- Option 2bi:The name given to each publication could then describe the theme of the new publication, if not, simply draw attention to an article or admit to the miscellany of the content.
- Option 2bii:Building on 2bi, the name of each new issue would announce the theme of the next issue. It would, in effect, be a calling for article submissions.
Suddenly, I feel like this posting is my submission for the first publication...hmm
3. Artra or Arttra. A palindrome. Incidentally, Okwui loves a good palindrome. Seriously, he and Hanru really had a knee-slapper in the McBean offices over Hannah's name when she was incoming Diego director.
3. Since this magazine is currently being referred to as ArtMag, we could just embrace the generality of this and go one step further to put it in some sort of word play.
- 3a. Gamtra (backwards)
- 3b. Bowtja (upsidedown...although, you can't tell in this font) Bowtie, for that matter.
- 3c. am (acronym, but also the hours when much of our greatest works are done) Also, Am is the symbol for Americium, "an actinide that was obtained in 1944 by bombarding plutonium with neutrons and was the fourth transuranic element to be discovered." -guess where.
- 3etc.
4. "3etc." Does anyone else like the name, 3etc.? Or, x^etc? x to the etc. degree? I digress.
5. Alpha Romeo Tango. Wow. That says it all. That is the NATO phonetic alphabet. Able Roger Tare (RAF 1943-1956), Apple Roger/Robert Tommy (RAF 1942-1943), Ace Robert Toc (RAF 1924-1942). Guys, I really like the criteria of these names which is all but randomized and a manifold reference to changeable systems of communication.
6. Italicize our name as a challenge to our own resumes, since the way to italicize an italicized word is to unitalicized it.
7. We name it Beard...did I already mention this one?
Whatever we do, we need to make sure that we don't get bogged down with words. We need to submit articles with enriching content that is answerable to the name. We don't want to end up like the folks over at Artcyclopedia; the poor souls bit off more than they could chew. As Ama would say in the passive condescension of a true Southern Belle, bless their hearts.
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